Originally published on iNTERGAMINGi Magazine - September 2015 (read PDF) The influence of affiliates on the igaming business is profound. But who is the affiliate? How do they impact the industry? What kind of power do they wield in regulated and unregulated markets? What kind of future can affiliates expect? We put the question to Boston-based gaming expert Itsik Akiva. Q: General overview - what is affiliate marketing?
A: Affiliate marketing is one of the most prevalent fo
Originally published on Gambling Insider Magazine - October 2015 (read PDF) With the rise of regulations across many EU jurisdictions, and recently also in the US, many operators are faced with the following decision: operate in a regulated environment or take the illegal route. While many jurisdictions are still in the process of implementing their directive, or are facing internal dispute on the best path towards regulation, it is very likely that within the coming 5 to 10